Great care was taken to produce patterned fabric suitable for different markets, taking into account traditional designs and local tastes. Religious preferences also had to be observed since in some markets no prints showing the human figure could be sold.

Turkey red cloth and yarn was produced both for the home market and for export all over the world. In Britain the yarn was used to label household and personal linen and a limited amount of printed fabric was used for shawls and handkerchiefs.

Most Turkey red goods were sold abroad. The main markets were in India and Malaysia. Large amounts were also exported to Java, China and South America. The cloth was used for saris, sarongs, shawls, shirtings and handkerchiefs. Fabric or yarn exported was always marked with one or more colourful labels bearing the manufacturers or merchant’s name. These often illustrated mythological scenes, important buildings, plants or animals. The labels served as a trademark and there was a strong brand loyalty among those buying the goods.