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Fashion and colour trends |
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There
are specialist fashion services which produce trend guides and forecast
books to cover everything from colour, textile and yarn development and
design, and print ideas through to styling for mens, womens,
childrens outerwear, knitwear and innerwear. These studios sell
their research and ideas each season. There are also reporting services
that cover the shops and street fashions worldwide and can provide sketchbooks,
photographs and swatches. All fibre companies use these fashion services
and consultants to help produce their own predictions.
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There has been a major growth in the use of fashion services, consultants
and independent freelancers to augment a firms design studio,
colour department and production staff. This has helped provide additional
viewpoints, ideas, eyes and ears as well as hands in developing ranges.
In forecasting colour and fashion trends the use of a wide variety of
talents supervised by a design manager produces better and correct products
for the market place..
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