Fashion and colour trends

"Instead of trying to reproduce exactly what I see before me, I make more arbitary use of colour to express myself more forcefully ... To express the love of two lovers by the marriage of two complementary colours ... To express the thought of a brow by the radiance of a light tone against a dark background. To express hope by some star. Someone's passion by the radiance of the setting sun."

Vincent van Gogh, 1888.

Colour as an indicator of social mood, environment and culture has significant commercial implications. Different colour palettes can be attributed to different eras and fashions.

 

Everyone sees colour differently. Also colour is affected by different lights in the store, at home, or in the street, different light in different countries and at different times of the year.