Colouration of packaging

Packaging has to provide all the attraction and all the information necessary for the customer. Packaging design is now concerned with photographic realism, visual clarity, bright colours and clearly recognisable symbols. Moreover the recognisability of a design, the colour or an image has to be attained on many different printing substrates; paper, board, plastics, metal foil, tin cans and so on. Any design that is adopted must be reproducible on all media. This calls for careful consideration of colour at all stages. Moreover, printing is a complex process with many steps before ink is placed on the substrate. Hence developments in surface coloration cover a wide field from design through production to final delivery. The demand, then, in packaging is for high-quality colour both in line work and in illustration.