Colour and the consumer
Certain
packaging colours are associated with particular tastes or qualities e.g.
pink and red indicate sweetness – white and blue suggest purity and
refinement – green is synonymous with mint flavoured goods, although
mint ice cream is only mint coloured by virtue of food colouring!
Colour is also used to convey information about who a product is aimed at or how it is made.
Purple,
gold and black are used to indicate exclusivity, expensiveness, luxury
and quality, dependent on the nature of the product.
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