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Colour and the consumer

    
Colour is used extensively by the retail, marketing and packaging industries in order to convey messages and sensations or trigger associations which encourage the consumer to buy their products.
      
 
image: Peas
      
image: Lemon
    
The food industry utilises the powerful connection between taste and vision in a variety of ways.
            
   

Also See:

Psychological tests
Colourise your home
Cosmetics

       
Food colorants are added to ensure that the colour of the food matches our expectations, for example, butter is naturally much whiter in colour more akin to lard, and the canning process deprives the garden pea of much of its natural colouring.